CAPVAXIVE Brand Launch

Healthcare Brand Launch

Merck | CAPVAXIVE^®

Senior Designer / Art Director

Motion

Digital Experience

Art Direction

Web

Overview:
The CAPVAXIVE launch marked the debut of a new pneumococcal vaccine brand. Bringing it to life required a cohesive visual system capable of translating complex medical information into engaging digital experiences, motion, and print communications across multiple customer touchpoints.

Role:
As Senior Designer and Art Director*, I helped shape the visual strategy from early concept development through multi-channel execution. Partnering closely with marketing leadership and cross-functional stakeholders, I developed storyboards, Figma UI designs, photography direction, motion graphics, and campaign assets that delivered a cohesive, engaging brand experience.

* Selected highlights from more than three years supporting the CAPVAXIVE brand—from launch through ongoing campaign evolution. Additional work is available upon request.

BRAND FOUNDATION:

To establish a cohesive visual identity for the CAPVAXIVE launch, I helped develop and apply a flexible brand system that could scale across every customer touchpoint. From color, typography, and photography direction to layout principles and graphic elements, the visual language was designed to remain recognizable while adapting seamlessly across digital, print, motion, and campaign communications.

DIGITAL EXPERIENCE

The website served as a central destination for patients and healthcare providers, balancing educational content with an engaging visual experience. Responsive layouts, modular components, and a consistent visual system helped simplify complex medical information while maintaining accessibility and brand continuity across desktop and mobile platforms.

CAMPAIGN EXECUTION:

Launching a new healthcare brand required far more than a single deliverable. Marketing materials were developed across print and digital channels to create a consistent experience wherever audiences encountered the CAPVAXIVE brand. Every piece reinforced the same visual language while adapting messaging and content to meet the needs of its specific audience.

Coverwrap printed advertisement within Good Housekeeping

WebMD Poster (In-room POC)

Digital Campaign:

Motion graphics, banner ads and social content extended the campaign beyond traditional marketing materials, creating engaging, shareable experiences that reinforced key messaging across digital channels. Animation, video, and digital advertising introduced movement and personality while maintaining consistency with the broader visual system established throughout the launch.

In-Office Digital Experience:

The CAPVAXIVE campaign extended into healthcare settings through PhreesiaPad and other in-office digital displays, adapting the brand experience to deliver clear, engaging messaging at key points in the patient journey.

Healthcare Brand Launch

The CAPVAXIVE campaign extended into healthcare settings through PhreesiaPad and other in-office digital displays, adapting the brand experience to deliver clear, engaging messaging at key points in the patient journey.

Key ConTRIBUTIONS