IDWeek 2023 Environmental Video Wall
Merck | Pifeltro®
Visual Design / Motion Design / Animation
Environmental Design
Experiential Design
Digital Signage
Motion Design
Brand Systems
Overview:
For IDWeek 2023, a 30-second panoramic video-wall experience extending the Pifeltro brand into the conference environment. Created specifically for an ultrawide 4752 × 384 display, the motion system accounted for architectural scale, viewing distance, foot traffic, and message legibility. The sequence guided attendees from brand recognition through the campaign message to the booth call to action while maintaining visual continuity across the expansive screen.
Role:
I designed and animated a short, looping 4752 × 384 panoramic video-wall experience for Pifeltro. I built the composition in After Effectsaround the brand’s rounded color arrows, using their movement and direction to guide attention toward the key message and booth callout. The piece was designed for quick comprehension, long-distance legibility, and continuous viewing within a high-traffic conference environment.