Dyno2_Campaign - Greg Maddox

Dyno 2

Brand and Asset Design

Mission: To architect and personally execute a comprehensive brand identity and visual narrative for the Dyno 2 kids’ tech ecosystem. I solely produced the end-to-end creative assets, including logo development, vector illustrations, and dual-theme color palettes. Moving from design to production, I created the retail packaging and manually developed the interactive web experience, implementing custom parallax animations and scroll-based motion.
Result: This unified brand presence was instrumental in Coolpad successfully securing a Tier-1 partnership with US Cellular.

Dyno 2

Brand and Asset Design

Mission:
To architect and personally execute a comprehensive brand identity and visual narrative for the Dyno 2 kids’ tech ecosystem. I solely produced the end-to-end creative assets, including logo development, vector illustrations, and dual-theme color palettes. Moving from design to production, I created the retail packaging and manually developed the interactive web experience, implementing custom parallax animations and scroll-based motion.

Result: This unified brand presence was instrumental in Coolpad successfully securing a Tier-1 partnership with US Cellular.

Color Pallet and Themes

Due to the Smartwatch having 2 different themes night (Dark) day (Light) I created two different sets of visuals and swatches to match the product watch bands. one for Day and one for Dusk, sunset.
These are used in the signage, package design and in the main web product page.

Icon creation

Icons created for each key feature.

Photography

I selected and composed each of the photographic elements of the product lifestyle photography for the Dyno 2.
Below are the main shots showing the key features.

Package Design

Package design showing features along with the 2 themes. Focus on staying connected, Dyno 2 theme.

DYNO 2 Web Design

I created the web product page for the Dyno 2, the idea was to keep the user scrolling, so I implemented some scroll based animations and a parallax window with the logo by separating the main jungle theme background into many layers, afterward gave them different scroll speeds to give the 3 dimensional look. Afterward used scroll based animations subtly moving other elements within the page.