Healthcare Brand Launch
Senior Designer / Art Director
Motion
Digital Experience
Art Direction
Web
Overview:
The CAPVAXIVE launch marked the debut of a new pneumococcal vaccine brand. Bringing it to life required a cohesive visual system capable of translating complex medical information into engaging digital experiences, motion, and print communications across multiple customer touchpoints.
Role:
As Senior Designer and Art Director*, I helped shape the visual strategy from early concept development through multi-channel execution. Partnering closely with marketing leadership and cross-functional stakeholders, I developed storyboards, Figma UI designs, photography direction, motion graphics, and campaign assets that delivered a cohesive, engaging brand experience.
* Selected highlights from more than three years supporting the CAPVAXIVE brand—from launch through ongoing campaign evolution. Additional work is available upon request.
Color pallet and tints.
Font face.
Icon creation.
BRAND FOUNDATION:
To establish a cohesive visual identity for the CAPVAXIVE launch, I helped develop and apply a flexible brand system that could scale across every customer touchpoint. From color, typography, and photography direction to layout principles and graphic elements, the visual language was designed to remain recognizable while adapting seamlessly across digital, print, motion, and campaign communications.
BRAND FOUNDATION:
To establish a cohesive visual identity for the CAPVAXIVE launch, I helped develop and apply a flexible brand system that could scale across every customer touchpoint. From color, typography, and photography direction to layout principles and graphic elements, the visual language was designed to remain recognizable while adapting seamlessly across digital, print, motion, and campaign communications.
Color pallet and tints.
Font Face
Iconography
DIGITAL EXPERIENCE:
The website served as a central destination for patients and healthcare providers, balancing educational content with an engaging visual experience. Responsive layouts, modular components, and a consistent visual system helped simplify complex medical information while maintaining accessibility and brand continuity across desktop and mobile platforms.
Digital Experience
The website served as a central destination for patients and healthcare providers, balancing educational content with an engaging visual experience. Responsive layouts, modular components, and a consistent visual system helped simplify complex medical information while maintaining accessibility and brand continuity across desktop and mobile platforms.
CAMPAIGN EXECUTION:
Launching a new healthcare brand required far more than a single deliverable. Marketing materials were developed across print and digital channels to create a consistent experience wherever audiences encountered the CAPVAXIVE brand. Every piece reinforced the same visual language while adapting messaging and content to meet the needs of its specific audience.
Digital Campaign:
Motion graphics, banner ads and social content extended the campaign beyond traditional marketing materials, creating engaging, shareable experiences that reinforced key messaging across digital channels. Animation, video, and digital advertising introduced movement and personality while maintaining consistency with the broader visual system established throughout the launch.nce.
Coverwrap printed advertisement.
GOOD HOUEKEEPING
WebMD Poster (In-room POC)
CAMPAIGN EXECUTION:
Launching a new healthcare brand required far more than a single deliverable. Marketing materials were developed across print and digital channels to create a consistent experience wherever audiences encountered the CAPVAXIVE brand. Every piece reinforced the same visual language while adapting messaging and content to meet the needs of its specific audience.
Digital Campaign:
Motion graphics, banner ads and social content extended the campaign beyond traditional marketing materials, creating engaging, shareable experiences that reinforced key messaging across digital channels. Animation, video, and digital advertising introduced movement and personality while maintaining consistency with the broader visual system established throughout the launch.
Social Ads and banners
Key ConTRIBUTIONS
- Concept Development
- Art Direction
- Web Design
- Motion Graphics
- Print Collateral
- Photography Selection and Editing
- Brand Guidelines
- Cross-functional Collaboration
- Stakeholder Presentations