ISENTRESS CONSUMER EXPERIENCE REFRESH

Merck | ISENTRESS®

Visual Design / Web Design / Print Design

Brand Refresh

Web Design

Patient Education

Print Design

Banner Ads

Overview:
To mark ISENTRESS’s 15-year anniversary, Merck’s marketing team refreshed the consumer experience across the brand website and patient brochure. The updated system introduced new lifestyle photography, an evolved color palette, and a more contemporary look and feel while maintaining the clarity, consistency, and regulatory rigor required for patient-facing pharmaceutical communications.

Role:
As a designer on the brand, I helped carry the refreshed visual direction across both digital and print. I collaborated in selecting the strongest photography from the brand shoot, retouched final imagery, refined the color palette, and redesigned layouts for the consumer website and patient brochure. The work brought complex treatment, clinical, and safety information into a cohesive and approachable visual system across both experiences.

Website:
The refreshed palette used Antique Fuchsia as the primary brand color, balanced by a secondary light blue to create variation and visual rhythm across the redesigned website, while each model served as the visual hero and narrative focus of their respective page. 

Patient Brochure:
The patient brochure carried the refreshed visual system into print, combining bold color blocking, patient-focused photography, and clear information hierarchy to make complex clinical and safety content approachable and easy to navigate.

Key ConTRIBUTIONS

  • Concept Development
  • Art Direction
  • Web Design
  • Figma
  • Print Layout Design